Are you ready to expand your audience reach?
Africa is one of the fastest growing TV markets in the world.
With a population of 1.2 billion people and counting, TV penetration in Africa is at 42%, with the potential to reach 58% of under-served people.
For distributors who can connect with these new audiences, the opportunities for future growth are huge.
In 2022, Intelsat conducted a survey through GeoPoll, a research agency in Africa, to better understand the viewership habits of free to-air channels on Intelsat 20.
Get the eBook to find out about the key survey findings, including:
- Pay-TV subscriber projections
- Market trends
- Audience insights
- Solutions for overcoming connectivity challenges